Google Penguin Opinion, How Can You Survive [Infographic]

After Google Panda now it’s time for Google Penguin to changing changing the search rankings around the web. This update to Google’s algorithm was rolled out a couple of days ago, and it’s main purpose is to make Google be able to recognize and punishes web spam more effectively.

More specifically this algorithm update will target:
  • link schemes designed to increase rankings of certain pages or websites
  • keyword stuffing used to increase the rankings of a certain page
  • duplicate content used with the purpose of increasing the size of a website and thus its rankings
  • redirects and cloaks used to show one things for users and another for search engines
Before we start panicking, we should remember that for Google to survive and continue dominating in the next decade it has put in huge effort to keep its SERPs relevant, useful, and clean of spam. As a reminder, Penguin isn’t the first major update Google has rolled out in the past 10 years:

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